By: Peter Lucas
Rather than create an ecommerce identity for each of its 14 divisions, commercial door distributor The Cook & Boardman Group created an ecommerce brand under its flagship Cook & Boardman name to provide buyers with a single online purchasing destination.
The new site (www.cookandboardman.com), launched earlier this month, is part of Cook and Boardman’s new corporate website, and includes a customer portal. Buyers can access the customer portal to perform such tasks as managing their account and paying invoices. The corporate site provides links to the websites for each Cook & Boardman division and corporate information about Cook & Boardman, such as solutions and industries served. Prior to launching the new site, Cook & Boardman did not have an ecommerce transaction site.
Cook & Boardman, which is a distributor of commercial doors, frames, hardware and related specialty products such as electronic-access equipment, expects the new site will not only expand its sales reach beyond its 44 locations in 14 states, but satisfy the needs of its customers that prefer to purchase online. Some of the divisions within Cook & Boardman include Contract Hardware of Florida, Delta Door and Hardware, and Martin Architectural Products.
Read more >> https://www.digitalcommerce360.com/2019/08/30/a-commercial-door-distributor-opens-a-one-stop-online-shop/
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